Chewbacca is Challenging You to #RoarForChange with Solo: A Star Wars Story

Be a Force for Change by sharing your best Wookiee roar- #RoarForChange! Counting down to the release of Solo: A Star Wars Story, Star Wars: Force For Change is challenging YOU to participate in a very special campaign to help support UNICEF’s lifesaving work for children.

1 in 4 children worldwide are chronically malnourished, but UNICEF is working in 127 countries to provide Ready-to-use-Therapeutic food packets to children suffering from malnutrition. Star Wars: Force for Change is inviting you to help those kids in need. Your Wookiee roar will ensure that they have the best chance for a bright future!

Ron Howard, director of Solo: A Star Wars Story, tells you how:

Chewie’s getting a bit of a big head, don’t you think? As Ron Howard said, just by sharing #RoarForChange on social media between May 3 and May 25, Star Wars: Force for Change will donate $1 to UNICEF, up to $1 million! Here are some ideas of what and how to share:

  • Post a photo or video doing your most creative Wookiee ROAR on any of your social media accounts (Twitter, Facebook, Instagram). Make sure to use #RoarForChange when sharing.
  • Who has the best Wookiee roar? Nominate, challenge or tag your friends to #RoarForChange and find out!
  • If you have Hasbro’s electronic Chewbacca mask that already has a great roar, use that!
  • The Dubsmash app has a Chewbacca audio file. You can check out the app for inspiration and post to social media.

We can’t WAIT to see some of the creative roars you’ll come up with. Please share a link to yours in the comments!

#RoarForChange at a Disney Store and receive 10% off your Star Wars purchase

From May 4-6, fans that roar and post on social media in Disney store locations nationwide using #RoarForChange will receive 10% off their Star Wars purchase. Additionally, on May 4th, guests at the Disney store in San Francisco will have the chance to meet Chewbacca and roar alongside the legend himself.


From the Press Release:

LOS ANGELES (May 2, 2018) —Lucasfilm and Star Wars: Force for Change today announced Roar For Change, a global challenge in support of UNICEF. The initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.

“Every year, May 4th has seen fans across the globe become Forces for Change and rally around good causes,” says Paul Gainer, Head of Disney Consumer Products Commercialization. “This year, as part of the countdown to the launch of Solo: A Star Wars Story, we’re giving them a fun way to support UNICEF while celebrating Han’s legendary sidekick Chewbacca, and his iconic roar, which is almost as recognizable as the Wookiee warrior himself.”

Fans can share their best Chewbacca impersonation, don Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.

The initiative kicked off with a video featuring the cast of Solo: A Star Wars Story, revealing Chewbacca’s diva behavior on the set of the new movie, which hits theaters on May 25.

“Chewbacca may not always have the best temperament but beneath the gruff exterior is a heart of gold,” says director Ron Howard in the launch video. “That’s why he’s challenging you to Roar for Change.”

Fans and families attending Disneyland After Dark: Star Wars Nite on May 3rd will also be invited to join the celebration during the park-wide exclusive event. Additionally, on May 4th, guests at the Disney store in San Francisco will have the chance to meet Chewbacca and roar alongside the legend himself, and from May 4 – 6, fans that roar and post on social media in Disney store locations nationwide using #RoarForChange will receive 10% off their Star Wars purchase.

Partners from across the Star Wars galaxy have joined forces to celebrate the initiative. LEGO is taking to the streets of New York with the first-ever Brick Millennium Falcon pedicab to promote Roar for Change and give fans the chance to roar alongside Chewbacca himself in Bryant Park on May 4. Hasbro and Funko each met the challenge to Roar for Change and created celebratory videos to help unlock the donation to UNICEF.

Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014 when it was inspired by Star Wars fans, Star Wars: Force for Change has raised over $16 million to date for charitable causes around the world.  To learn more, please visit ForceForChange.com.

Nearly one in four children worldwide are severely malnourished. UNICEF is working in 190 countries and territories to defend children’s rights and, among other issues, help address malnutrition. On behalf of Star Wars: Force for Change, funds unlocked through this campaign will help UNICEF to provide Ready-to-Use-Therapeutic Food packets to children suffering from malnutrition, helping them to have a chance at a brighter future.

“We are thrilled to team up with Star Wars: Force for Change and Chewbacca to help improve the lives of malnourished children around the world. It’s incredible to see Star Wars fans rally around the spirit of Chewbacca and UNICEF’s lifesaving mission. Together, we can protect all that is good in a galaxy not so far away,” said Rajesh Anandan, Senior Vice President of UNICEF Ventures, UNICEF USA.

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