SDCC 2024: NEW Hasbro Products & Experiences Coming to Comic-Con!

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Every year we can expect Hasbro Exclusives at San Diego Comic-Con (SDCC). For 2024 the company has ramped up their offerings to include a brand new immersive space within their booth! We are also excited about their Star Wars Comic-Con Exclusive: Star Wars: The Black Series Darth Maul & Sith Speeder figure and vehicle. If you are not attending SDCC, Hasbro Pulse is coming to you. Read on for details.

HASBRO BOOTH #3213

A physical manifestation of HasbroPulse.com, This hub is a place for all levels of fandom where fans can visit, explore, experience, and engage with the hottest Hasbro products.

  • Fan-favorite characters and gigantic photo opportunities come to life in an immersive space created with the best of all worlds, connected as one universe under the Hasbro banner. 
  • Stop by the booth to pick up unique Hasbro pins; two different pins are given out each day!
  • Arcade1Up will showcase their Marvel vs Capcom 2 X-Men ’97 Edition Deluxe Arcade Machine.
  • Arcade1Up will showcase The Infinity Game Board in the Hasbro streaming studio.
  • Hasbro Pulse Toy Store – You can buy convention exclusives AND a selection of physical products!
    • Convention Exclusives:
      • TRANSFORMERS LEGACY UNITED VOYAGER CLASS FRACTURED FRIENDSHIP 2-PACK
      • G.I. JOE CLASSIFIED SERIES #130, COBRA COMMANDER (ONCE A MAN), 
      • STAR WARS: THE BLACK SERIES DARTH MAUL & SITH SPEEDER figure and vehicle
      • MAGIC: THE GATHERING SECRET LAIR BURNING REVELATIONS.
  • Select Hasbro Products (not exclusive):
    • TRANSFORMERS COLLABORATIVE TEENAGE MUTANT NINJA TURTLES X TRANSFORMERS PARTY WALLOP FIGURE, 
    • STAR WARS: THE BLACK SERIES SABINE ELECTRONIC HELMET,
    • MAGIC: THE GATHERING SECRET LAIR: BURNING REVELATIONS,
    • THE MAKING OF ORIGINAL DUNGEONS & DRAGONS: 1970-77 BOOK
  • Attendees can request a time slot to purchase Hasbro products at the Hasbro Booth (#3213) at the Hasbro Pulse Toy Store through the San Diego Comic-Con Exclusives Portal. Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.
  • Hasbro Booth Experiential Area – The Hasbro booth will feature an experiential area that will include fan-engagement opportunities and fun activities.
    • Demos from Robosen and up-close product opportunity with Beyblade (Sunday)
    • Up-close product opportunity with TRANSFORMERS ONE Power Flip Optimus Prime (Sunday)
    • Create your own custom G.I. JOE file card
    • Get airbrush tattoos of Hasbro brand logos to showcase your fandom.  
    • Schedules will be published daily on Hasbro’s San Diego Comic-Con monitor and on Hasbro Pulse socials (@HasbroPulse on InstagramXFacebook and YouTube).

Not Attending? Hasbro is coming to you

Hasbro Pulse Fanstreaming Studio, for the first time ever, will give fans a front row seat to all the Hasbro SDCC action with exclusive video streaming from the booth. Hosted by Toy Hunter’s Jordan Hembrough, and available for fans 18+ on the Hasbro Pulse YouTube channel, studio content will feature interviews, panel recaps, product reveals, franchise and design discussions, and more. What to expect:

  • TRANSFORMERS G1 40th Anniversary Voice Actor Interviews and appearances by Arif S. Kinchen(Jazz) and Frank Todaro (Starscream)
  • Robert Kirkman, comic book writer, screenwriter, producer and Chairman of Skybound Entertainment
  • Mark Rosewater, Head Designer for Magic: The Gathering; Sgt. Slaughter, G.I. JOE icon
  • and more!!

Hasbro Panels at SDCC

Thursday, July 25

  • PARAMOUNT PICTURES: TRANSFORMERS ONE: July 25 at 11:45AM – 12:45PM | Hall H – Paramount Animation & HASBRO Entertainment bring a panel discussion and exclusive footage presentation to fans with talent Chris HemsworthBrian Tyree HenryKeegan-Michael Key, along with the Director, Academy Award® winner Josh Cooley, and producer Lorenzo di Bonaventura.
  • Hasbro G.I. JOE Brand Panel: Thursday, July 25 at 5:00PM – 6:00PM | Room: 25ABC – Join the G.I. JOE development team for a LIVE launch of the new Classified Series HasLab! This behind-the-scenes look will also feature additional new product news, including never-before-heard stories, digital character renders, in-hand figure prototypes, pre-order launches, and maybe even a special guest.

Friday, July 26

  • Marvel Legends Panel with Hasbro: Friday, July 26, 12:30PM – 1:30PM | Room: 5AB – The Hasbro and Marvel product experts will discuss exciting news about Hasbro’s ever-popular Marvel Legends product line! Attendees will also get a sneak peek of upcoming, never-before-seen items, followed by a Q&A for your burning Marvel Legends questions.
  • Hasbro Star Wars Panel: Friday, July 26, 2:00PM – 3:00PM | Room: 7AB – Join members of the Hasbro Marketing & Design teams as they discuss the popular Hasbro Star Wars line, including the Black Series and The Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure offerings from throughout the saga. Word on the Holonet is there may also be a few surprises. May the Force be with you!
  • Hasbro TRANSFORMERS Panel: Friday, July 26, 6:00PM – 7:00PM | Room: 25ABC – Join the Hasbro TRANSFORMERS Toy Development team as they take you behind the scenes to unveil the latest character figures from across the iconic brand. Plus, time permitting, there will also be a Q&A session filled with trivia and more!
  • Mighty Morphin Power Rangers: Across the Morphin Grid: Friday, July 26, 5:30 PM – 6:30 PM| Room 5AB – After 8 years and over 120 issues, BOOM! Studios’ Power Rangers universe is coming to an end… but not without a few final surprises! Join Melissa Flores, writer of the climactic “Darkest Hour” event, alongside the iconic Ryan Parrott, the original Pink Ranger, Amy Jo Johnson, and the original Black Ranger, Walter Jones, for a behind-the-scenes peek at the final issues of Mighty Morphin Power Rangers… and an exclusive look ahead at what’s next. Moderated by Matt Hotson (Mighty Morphin Power Rangers: The Return).
  • TRANSFORMERS & G.I. JOE The Energon Universe is HERE: Friday, July 26, 4:30PM – 5:30PM | Room 5AB – WELCOME TO THE HOTTEST COMICS IN THE WORLD! TRANSFORMERS, G.I. JOE, and Void Rivals from Skybound have taken over the comic book world and we’ve got the top secret reveals you can’t miss. Superstars Robert Kirkman (Void Rivals), Daniel Warren Johnson (TRANSFORMERS), Joshua Williamson (Duke, Cobra Commander), Tom Reilly (Duke), and Sean Mackiewicz (SVP/Publisher, Skybound) deliver the panel that will have everyone talking!  

Saturday, July 27

  • Celebrating 50 Years of Dungeons & Dragons: Saturday, July 27 at 10:00AM – 11:00AM | Room: 6DE – Dungeons & Dragons is celebrating 50 years! From countless hours of adventures and storytelling, new editions and book releases, to the rising tabletop entertainment and pop culture takeover. Come listen to industry experts as they share how Dungeons & Dragons has taken its place on top of the pop culture dungeon
  • Magic: The Gathering Panel, Blogatog Live: Saturday 6:30 pm -7:30 pm | Room 24ABC – Magic head designer Mark Rosewater presents this one-man program in which he re-creates his daily blog, answering the audience’s questions about the making of the popular trading card game and revealing new, never-before-seen cards, mechanics, and more!

Sunday, July 28

  • Dungeons & Dragons: The Twenty-Sided Tavern Panel: Sunday at 11:00AM | Room: 32ABTaliesin Jaffe (Critical Role) moderates a panel about the hit off-Broadway theatrical experience Dungeons & Dragons The Twenty-Sided Tavern which includes co-creators David Carpente (producer, Puffs) and Sarah Davis Reynolds (game designer, Dungeons & Dragons The Twenty-Sided Tavern), Set/Costume/Prop Designer KC McGeorge (Dimension 20) and other special guests. The panel will discuss the creation of the show from idea to page to stage and include a Q&A session with the audience.

About SDCC 2024

San Diego Comic-Con International (SDCC) is the premier event for all things comics and related popular art, including movies, television, gaming, interactive multimedia, and so much more! SDCC 2024 runs from Preview Night July 24 through Sunday, July 28 at the San Diego Convention Center. Find more info here, and follow us on socials as we cover the entire convention!

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