Star Wars Saga Fast Food Premiums: 1997


Ads and Pictures of Star Wars Fast Food Premiums – 1997. The Star Wars Special Editions revived fandom!

Each week we will post another era of Star Wars Saga Fast Food Premiums  along with available commercials. This week we’re jumping to 1997 and the return of Star Wars to theaters with The Special Editions. For many of you (including Sarah) this was the first time you were able to see the saga in the theaters.

Star Wars Special Editions (1997)

Restaurants: Taco Bell
Premium: Various Toys

  • Balancing Boba Fett
  • Exploding Death Star
  • Floating Cloud City
  • Magic Cube
  • Millennium Falcon Gyro
  • Puzzle Cube
  • R2-D2 Playset
  • Yoda Figure

Cost: Free with purchase of a meal

The Commercial

Taco Bell - Star Wars Trilogy Commercial (1997)

International Variants

Premium: Cup Toppers – This was a 4 character cup and topper set that was released internationally (i.e. Australia, Canada, Japan). They were released at KFC in Hawaii. These same 4 cup toppers would later be re-used in 1997 for a promotion at the FAO Schwartz stare at the Caesars Palace Forum Shops in Las Vegas. Since they were sold at the “Star Wars Cantina” mock-up, each cup had Bill Selby Cantina Artwork

  • C-3PO
  • R2-D2
  • Darth Vader
  • Stormtrooper

We hope you enjoyed down memory lane. If we are missing any premiums or want to let us know about international promotions, please let us know at

To Be Continued with The Phantom Menace

Previous fast food premiums:


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