It was 20 years ago that Taco Bell, Pizza Hut and Kentucky Fried Chicken unleashed dozens of toy premiums in the US to tie-in with the highly anticipated Star Wars Episode I: The Phantom Menace. These were nicely sculpted and engineered items but the best part about this campaign was the thrill of the hunt!

Star Wars Episode I: The Phantom Menace – Defeat The Dark Side (1999)

Restaurants: Taco Bell – Planet Tatooine
Premium: Various Toys, Cup Toppers, posters

Posters (17″ x 22″)
Cost: N/A
- Anakin Skywalker
  Qui-Gonn Jinn
  Sebulba
  Darth Maul

Toys
Anakin Cost: $1.49
- Sebulba’s Podracer
- Hovering WattoJoking Jar Jar Binks
  Planet Tatooine
  Anakin’s Podracer
  Anakin Skywalker’s Transforming Bank
  Levitating Queen’s Royal Ship
  Walking Sebulba
  Darth Maul’s Sith Speeder
  Sith Probe Droid Viewer
  Anakin Viewer

Cup Toppers
Cost: $1.99
- Anakin Skywalker
  Watto
  Sebulba
  Darth Maul

Campaign also included a Defeat The Dark Side game where you had to collect 5 sets of medallions consisting of 20 in all. Categories included: The Space battle, Seek The Jedi Masters, Race For Freedom, Appeal To The Senate and Battle For Naboo.

The Commercial

Star Wars Episode I: The Phantom Menace (1999)

Restaurants: Kentucky Fried Chicken – Planet Naboo
Premium: Various Toys and Cup Toppers

Toys
Cost: Included in the Kid’s Meal
- Planet Naboo
  Opee Sea Creature Chaser
  Queen Amidala’s Hidden Identity
  Naboo Ground Battle
  Gungan Sub Squirter
  Jar Jar Binks Squirter
  Trade Federation Droid Fighter
  Anakin Skywalker’s Naboo Fighter
  Swimming Jar Jar Binks
  Collapsable Pit Droid (exclusive to Europe)

Cup Toppers
Cost: $3.99 with the purchase of a large soft drink or combo
- R2-D2Queen AmidalaCaptain TarpalsBoss Nass

Flying Bucket Topper
Cost: $1.99 with any purchase
- Jar jar Binks
- Battle Droid

Star Wars Episode I: The Phantom Menace (1999)

Restaurants: Pizza Hut – Planet Coruscant
Premium: Various Toys and Cup Toppers

Toys
Cost: $.99 cents with pizza purchase
- Lott Dodd Walking ThroneR2-D2
  Jar Jar Binks Squishy
  Sith Holoprojector
  Planet Coruscant
  Yoda’s Jedi Destiny
  Queen Amidala’s Royal Starship
  Darth Maul’s Sith Infiltrator

Cup Toppers
Cost: $2.99 with purchase of a large soft drink or combo
- Mace WinduJar Jar BinksNute GunrayYoda

Pizza Hut also had take-out boxes featuring artwork.

Medium size pizza boxes that formed a mural: Queen Amidala, Anakin Skywalker, Jar Jar Binks, C-3PO

Large size pizza boxes that formed a mural: Obi-Wan Kenobi, Qui-Gon Jinn, Darth Maul, Darth Sidious

Large size character boxes: Anakin Skywalker, Jar Jar Binks, Darth Maul, Nute Gunray, Queen Amidala

Star Wars Episode I: The Phantom Menace 3D (2012)

Restaurant: McDonalds
Premium: Battling Tops (with Lightsaber spinner mechanism)
Toys
Cost: N/A

1) Yoda
2) R2-D2
3) Darth Maul
4) Anakin Skywalker
5) Obi-Wan Kenobi
6) Mace Windu
7) Qui-Gon Jinn
8) Sebulba

Research help from:

We hope you enjoyed the trip down memory lane. If we are missing any premiums or want to let us know about international promotions, please let us know at share@skywalkingthroughneverland.com

To Be Continued with Revenge of the Sith

Previous fast food premiums:

Bibliography

http://www.rebelscum.com/restaurant.asp
https://blog.paxholley.net/2011/08/12/a-cavalcade-of-collector-cups/
https://mightyjabba.com/2012/02/11/the-phantom-menace-poster-with
jabba-the-hutt-from-taco-bell/
http://www.sandcrawler.com/
Youtube: FastFood Reviews
Youtube: MGTracey
http://www.sandtroopers.com/julian/burgerking/

Tags: 1999, Collector Cups, Collector Glasses, Collector's Glasses, Fast Food, Fast Food Premiums, Posters, Return of the Jedi, star wars, Star Wars Fast Food, Star Wars FunMeals, The Phantom Menace

The Phantom Menace Flashback: Fast Food Premiums for the original and 3D releases

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