Celebrating 20 Years of The Phantom Menace Fast Food Premiums

It was 20 years ago that Taco Bell, Pizza Hut and Kentucky Fried Chicken unleashed dozens of toy premiums in the US to tie-in with the highly anticipated Star Wars Episode I: The Phantom Menace.  These were nicely sculpted and engineered items but the best part about this campaign was the thrill of the hunt!

Star Wars Episode I: The Phantom Menace – Defeat The Dark Side (1999)

Restaurants: Taco Bell – Planet Tatooine
Premium: Various Toys, Cup Toppers, posters

  • Posters (17″ x 22″)
  • Cost: N/A
    • Anakin Skywalker
      Qui-Gonn Jinn
      Sebulba
      Darth Maul
  • Toys
  • Anakin Cost: $1.49
    • Sebulba’s Podracer
    • Hovering WattoJoking Jar Jar Binks
      Planet Tatooine
      Anakin’s Podracer
      Anakin Skywalker’s Transforming Bank
      Levitating Queen’s Royal Ship
      Walking Sebulba
      Darth Maul’s Sith Speeder
      Sith Probe Droid Viewer
      Anakin Viewer
  • Cup Toppers
  • Cost: $1.99
    • Anakin Skywalker
      Watto
      Sebulba
      Darth Maul

Campaign also included a Defeat The Dark Side game where you had to collect 5 sets of medallions consisting of 20 in all. Categories included: The Space battle, Seek The Jedi Masters, Race For Freedom, Appeal To The Senate and Battle For Naboo.

The Commercial


Star Wars Episode I: The Phantom Menace (1999)

Restaurants: Kentucky Fried Chicken – Planet Naboo
Premium: Various Toys and Cup Toppers

  • Toys
  • Cost: Included in the Kid’s Meal
    • Planet Naboo
      Opee Sea Creature Chaser
      Queen Amidala’s Hidden Identity
      Naboo Ground Battle
      Gungan Sub Squirter
      Jar Jar Binks Squirter
      Trade Federation Droid Fighter
      Anakin Skywalker’s Naboo Fighter
      Swimming Jar Jar Binks
      Collapsable Pit Droid (exclusive to Europe)
  • Cup Toppers
  • Cost: $3.99 with the purchase of a large soft drink or combo
    • R2-D2Queen AmidalaCaptain TarpalsBoss Nass
  • Flying Bucket Topper
  • Cost: $1.99 with any purchase
    • Jar jar Binks
    • Battle Droid

Star Wars Episode I: The Phantom Menace (1999)

Restaurants: Pizza Hut – Planet Coruscant
Premium: Various Toys and Cup Toppers

  • Toys
  • Cost: $.99 cents with pizza purchase
    • Lott Dodd Walking ThroneR2-D2
      Jar Jar Binks Squishy
      Sith Holoprojector
      Planet Coruscant
      Yoda’s Jedi Destiny
      Queen Amidala’s Royal Starship
      Darth Maul’s Sith Infiltrator
  • Cup Toppers
  • Cost: $2.99 with purchase of a large soft drink or combo
    • Mace WinduJar Jar BinksNute GunrayYoda

Pizza Hut also had take-out boxes featuring artwork.

Medium size pizza boxes that formed a mural: Queen Amidala, Anakin Skywalker, Jar Jar Binks, C-3PO

Large size pizza boxes that formed a mural: Obi-Wan Kenobi, Qui-Gon Jinn, Darth Maul, Darth Sidious

Large size character boxes: Anakin Skywalker, Jar Jar Binks, Darth Maul, Nute Gunray, Queen Amidala

Research help from:


We hope you enjoyed the trip down memory lane. If we are missing any premiums or want to let us know about international promotions, please let us know at share@skywalkingthroughneverland.com

To Be Continued with Revenge of the Sith

Previous fast food premiums:


Bibliography

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